Overview

A marketer-first smart audience platform: a fundamentally different approach to commerce and lead generation performance marketing that combines proprietary data science, AI-powered consumer trend analysis, accurate, relevant content and a unique portfolio of wholly-owned distribution channels spanning entertainment, lifestyle, news, technology, and nationwide physical retail

Opportunity

We're seeking an experienced Sales Marketing Lead to drive industry awareness and inbound demand for our disruptive consumer intelligence and performance marketing platform. In this pivotal role, you'll be responsible for positioning our platform as the go-to solution for marketers seeking better commercial results, consumer insights, and cutting-edge capabilities. You'll bridge the gap between our product innovation and market demand, creating compelling narratives and executions that resonate with marketing decision-makers and generate a qualified pipeline.

What You'll Do

Go-to-Market Strategy

• Partner with top leadership to develop positioning, messaging, and sales enablement materials that accelerate awareness and brand definition that lead to pipeline growth and progress.
• Identify and prioritize target market segments, buyer personas, and key decision-makers within marketing organizations
• Craft competitive differentiation strategies that highlight our platform's innovative advantages
• Create and lead the execution of experiences for our target audience that build awareness, curiosity, and a perception of advanced thinking and technology.
• Create powerful sales and PR materials that succinctly share the value proposition
  
  

Content & Thought Leadership

• Position company executives and product experts as thought leaders in the performance marketing space, with a focus on major industry and non-endemic events and organizations
• Develop a robust content engine including case studies, whitepapers, and other published content that demonstrates unique platform value and ROI
• Create educational resources that help marketers understand evolving industry trends and how our platform addresses them
• Build relationships with industry organizational leadership, analysts, media, and bookers to amplify our message.
  
  

Demand Generation & Brand Awareness

• Develop and execute an integrated, multi-platform marketing and PR strategy that defines and positions our new platform.
• Develop and execute integrated marketing campaigns that drive awareness of our platform's unique value proposition among target marketing audiences
• Create compelling content and messaging that translates complex platform capabilities into clear business outcomes
• Build and optimize inbound lead generation programs across multiple channels including digital, content marketing, events, and partnerships
• Generate strategic research briefs to equip senior management for thought leadership engagements/ high-profile meetings with clientele
  
  

Performance & Optimization

• Establish KPIs and metrics to measure campaign effectiveness, lead quality, and pipeline contribution
• Continuously test, iterate, and optimize campaigns based on data-driven insights
• Manage marketing budget allocation to maximize ROI
• Implement attribution models to track the buyer's journey and optimize touchpoints
  
  

What You Bring

Experience & Expertise

• 7+ years of B2B marketing experience, preferably in commerce, social, SaaS, martech, or adtech sectors
• Proven track record of building brand awareness and engagement that led to market share gains and sales growth
• Understanding of the marketing technology landscape and performance marketing principles
• Experience marketing to marketing and advertising professionals (marketing to marketers)
• Strong grasp of digital marketing channels, personalities, conversion optimization, and lead nurturing strategies
  
  

Skills & Capabilities

• Exceptional storytelling ability with talent for translating technical features into compelling business value
• Data-driven mindset
• Project management skills with ability to juggle multiple initiatives simultaneously
• Proficiency with marketing automation platforms, CRM systems, and demand generation tools
• Strong collaboration skills and ability to work cross-functionally with sales, product, and customer success teams
  
  

Mindset & Approach

• Entrepreneurial spirit with ability to thrive in a fast-paced, innovative environment
• Creative problem-solver who can identify new opportunities and test unconventional approaches
• Metrics-oriented with focus on outcomes over activities
• Passionate about staying current with marketing trends, technologies, and best practices
• Excellent communication skills, both written and verbal
  
  

The anticipated base pay range for this position is between 130k and 160k annually. Individual base pay may vary within that range, depending on job-related knowledge, skills, experience, relevant education, departmental equity, training, geography, and local wage and hour laws. Variable Pay may be available as well.

Application Process

• To apply, please submit your resume and a cover letter detailing your experience and interest in this role.
  
  

About McClatchy

Our impact is growing every day. 30 growing markets. Over 65 million monthly readers. 56 Pulitzer Prizes. A strong portfolio of dynamic partnerships and smart investments. Our award-winning journalism, digital reach, and commitment to innovative growth have never been stronger.

As a member of the McClatchy family, you are part of a flexible, empowering, and exciting culture dedicated to creating a work/life balance and consistent opportunities for growth—a place where you have a voice and the ability to impact our future. It’s an exciting time to be here. Our company is experiencing the most transformative period in its history. We’re growing rapidly in the digital space and delivering award-winning journalism in innovative ways.

McClatchy strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on well-being and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.

Our comprehensive benefits package also includes a 401(k) plan with employer match, competitive paid time off and corporate holidays, as well as a range of mental health benefits. For more information on McClatchy's benefit plan, please visit McClatchyLivewell.com.